Allen Wilson MBA

Product & Content Marketing

Bridging product positioning and content strategy with the operational systems that prove it's working.

Focused on SEO-driven content, editorial planning, and the scorecards and reporting that track what actually moves.

Certifications
Google Analytics (GA4)Semrush SEOSemrush AI VisibilitySemrush On-Page SEO & AI SearchSemrush Keyword ResearchHubSpot Content Marketing
Core Skills
Content Strategy On-Page SEO & AEO/GEO Writing & Editing Technical Writing KPI & Scorecard Design Process Design & Documentation Product Positioning & Messaging AI-Assisted Research & Workflows

Proof of Work